The Commodification of Media Workers in the Television Entertainment Industry

Authors

  • Achmad Budiman Sudarsono SINTA Google Scholar Program Studi Ilmu Komunikasi, Universitas Satya Negara Indonesia Author

DOI

10.59017/oratiodirecta.v1i2.61

Keywords:

Commodity, Mass media, Wage, Family 100, Media workers

Abstract

The commodification of workers in today’s television entertainment industry drives both production and distribution activities. Media institutions optimize workers’ labor and ideas by constructing the appeal of employment in the mass media industry, even when the wages received are inadequate. Commodification in the media concerns three interrelated elements: media content, audiences and advertising, and media workers. Consequently, media practitioners utilize public figures to attract audiences. This study examines Ananda Omesh as a media worker commodified by mass media to maintain the existence of the television program Family 100.

References

Heryanto, Ariel. 2012. Budaya Populer di Indonesia: Mencari Identitas Pasca-Orde Baru. Yogyakarta: Jalasutra.

Lukacs, Georg. 1972. History and Class Consciousness: Studies in Marxist Dialectics. Terjemahan Rodney Livingstone. Great Britain: The Merlin Press.

Lull, James. 1997. Media, Komunikasi, Kebudayaan: Suatu Pendekatan Global. Jakarta: Yayasan Obor Indonesia.

Mosco, Vincent. 1996. The Political Economy of Communication. London: Sage Publications.

YouTube. Family 100.

Instagram. Ananda Omesh.

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Published

2018-09-09

Issue

Vol. 1 No. 2 (2018): Oratio Directa

Section

Articles

License

Copyright (c) 2018 Achmad Budiman Sudarsono

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

The Commodification of Media Workers in the Television Entertainment Industry. (2018). Oratio Directa, 1(2), 60-64. https://doi.org/10.59017/oratiodirecta.v1i2.61