The Influence of Brand Personality on Zara Customer Loyalty: A Survey of Zara Customers at Kota Kasablanka Mall. Oratio Directa, [S. l.], v. 2, n. 1, p. 26–29, 2019. DOI: 10.59017/oratiodirecta.v2i1.48. Disponível em: https://ejurnal.ubk.ac.id/oratio/article/view/74. Acesso em: 23 aug. 2026.